I'm a digital product leader with 16 years of experience building enterprise platforms and AI-driven products across healthcare, fintech, and ecommerce. My career has moved deliberately through agency delivery, co-founded ventures, and enterprise leadership, each chapter adding a layer of product, commercial, and technical depth that the previous one couldn't have built alone.
What makes me unusual is the combination: I've owned $15M transformation programs at group level across three countries, and I've independently architected and shipped production-grade AI products from scratch, including a clinical AI scribe, a consumer neobank, and a freelancer management platform, using the same enterprise-grade discipline across discovery, compliance, and delivery. I work at the intersection of product strategy and technical execution, fluent in both boardroom stakeholder alignment and the tools that actually build things.
Independent Product Consultant
Delivering client engagements and developing venture-stage AI products from concept to functional deployment: CareWeaver, Flo, and a commissioned freelancer management platform.
Group Ecommerce & B2C Business ManagerMediclinic Group
Led a $15M digital transformation program across UAE, South Africa, and Switzerland, spanning AI voice agents, TrakCare payment automation, group-wide Adobe Commerce rollout, and emergency center digitalization across 74 hospitals and 48 clinics.
Co-Founder & CEOMeelz.me
Founded and scaled a four-module super app for the food creator economy across UAE and KSA, reaching 100+ vendors, 12,000+ SKUs, and 32%+ month-over-month revenue growth over 18 months.
Business Unit DirectorVisioneers Holdings
Led product strategy for a government-backed multichannel network hosting Arabic-language creator content, signing 30+ creators and securing multi-million dollar sponsorships.
Earlier RolesSopexa, FCB, Wunderman, TBWA, Pacific67
Co-founded a D2C ecommerce brand, grew Sopexa's regional business to $14M as Managing Director, and delivered digital programs for Unilever, Citibank, Nestlé, Mashreq, and Emaar across global agencies.
